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Certina DS Podium: A new dimension in sporting excellence

Since late 2004, the DS Podium line of timepieces has kindled the admiration of sport-watch enthusiasts the world over. This ongoing success has been largely due to an ideal blend between talent and performance, key qualities that make all the difference as much in watchmaking as on F1 tracks. This  pursuit of excellence has also been of course synonymous with progress and evolution. Indeed, the latest Certina timepiece wears a bold and exquisite design, with a slightly larger case and absolutely flawless aesthetics. On the wrist of today's active gentleman, the new DS Podium shows, down to the tiniest detail, total dynamism and elegance.

 



The most accurate time is ever the result of a perfect synchrony between true performance and long-term expertise. Faithful to its founding principles, Certina has produced since 1888 timepieces of tremendous reliability and precision. The new DS Podium stands out yet further from earlier editions through a bold, masculine design cast around a case with a superior outer diameter. This chronograph, in addition to extending the shining tradition of its forebears, pushes the envelope of exquisite sporty design yet one more notch.


This sport-classic chronograph is particularly noteworthy thanks to its advanced 12-hour function, while its unique class and timely elegance speak out through a superb interplay of black and natural steel surfaces. The dark finish of the tachymeter bezel and dial areas are elegantly set against the metallic gleam of the main case, indexes and main hour numerals, and its counters feature a finely machined concentric background bordered in silver, which strikes a perfect harmony with the dynamic red colour of the second, hour and tenths of a second indicators. Another creative note on this sports-oriented model is shown in the red push surface of the two-o'clock-position chrono button, while both the lower pushbutton and the protected crown are finished in black, the latter boasting the inscription DS at its centre, showing through in bright steel. In great taste and tremendous compositional unity, the steel bracelet version sports a central row of links in black PVD finish while the two outer rows contrast neatly in natural stainless steel.


The DS Podium Chronograph is also available with matching black dial and black pushbuttons, complemented by a brown leather strap for a more classical flavour. The watch is also available in other configurations, with a brown colour or silvery finish dial, a full steel bracelet or black leather strap, or a three-hand version.


Reliability, precision and innovation have underlined the Certina philosophy since 1888, year of the foundation of the company by the Kurth Brothers. In 1959, Certina developed its famous Double Security DS system, to bring to its watches exceptional sturdiness and outstanding water resistance. From its earliest days, the Swiss brand made a strong commitment to motor racing and action sports, and proudly placed its name next to illustrious champions such as Muhammad Ali, Mike Doohan, Alex Crivillé, Petter Solberg, Sete Gibernau and Thomas Lüthi. In 2005, Certina became Official Partner of the team then known as Sauber Petronas, and since 2006 has stood behind the BMW Sauber F1 Team and team driver Robert Kubica, its brand ambassador inside the team. A subsidiary of the world's largest international watchmaking organisation Swatch Group, Certina is currently world leader in the sport watch segment priced between CHF 300.- and CHF 2,000.-, and is represented in more than 50 countries.                 

                                                                       
Technical Data

Movement/Functions:    Quartz ETA 251.262, Swiss Made
Hours, minutes, small second and date
Chronograph with 12-hour counter, 60 minutes, 60 seconds,
1/10 - second, and ADD and SPLIT functions

3-hand version: Quartz ETA 955.112, Swiss Made 
Hours, minutes, seconds, date, EOL

Case:     42mm diameter, 316L satin-finished stainless steel & PVD black on tachymeter bezel

Water resistance:        100 metres

Crystal:             Sapphire crystal

Band/bracelet:        Three-row stainless steel: satin-finished, PVD black, with folding
                safety buckle / on brown leather strap model, a folding buckle
                with twin-pushbutton closure

Variants:            Dial finished in silver or chocolate colour / natural stainless steel
                bezel / full PVD black

Specifics:            DS (Double Security system), crown protection

Stock references:        C001.617.22.057.00 - black
                C001.617.16.057.00 - brown

Retail price:            CHF 685.-, black (photo) / CHF 595.-, brown (photo)
                CHF 595.- to CHF 685.- (chrono)
                CHF 350.- to CHF 385.- (3-hand)




Source: Certina press release
 

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