A pioneer of 21st century fine watchmaking, DeWitt launches into the interactive digital age by developing an original free-download iPhone application. The Geneva-based company thus becomes one of the world’s first watch brands to reveal itself on this revolutionary communication device.
This digital application will enable the 30 million iPhone and iPod Touch users to discover the eclectic and daring world of the Maison DeWitt. Available for free download from App Store, the “DeWitt” application reveals the Brand’s timepiece collections on the iPhone in a playful and interactive way.
25 models are presented in all, including watches from each DeWitt collection. On the IPhone touch screen, the user can explore the Brand universe by means of various interactive functions: a click is all it takes to present the DeWitt watch collections, to zoom in on one of the timepieces shown and to access its full set of technical specifications, while the 3D function offers a chance to explore the watch in detail. A “Store Locator” with integrated GPS function indicates the nearest point of sale as well as the best route to get there. Users can also make instant contact with representatives of the Maison DeWitt.
In a particularly original touch, the “Movies” thumbnail allows iPhone users to view short films made by the Geneva-based brand on the star models within its collection.
The regularly updated “DeWitt” application will also enable the watch brand to provide both its clients and its personnel around the world with real-time information on its product development. The implementation of this multifunctional application gives the company an opportunity to enter a constantly developing market. Since July 2007, the App Store has clocked up over one billion downloads, while the number of iPhone users continues to grow daily.
Through this initiative, DeWitt once again demonstrates its boundless creativity and its innovative spirit while reinforcing its identity as a passionately dedicated watchmaker, in a clever blend of traditional and modern elements.
