Press release
In explaining the reasons for its choice, the Jury composed of leading industry professionals noted the aesthetic quality, the innovation, the effective highlighting of the product and the sense of identity achieved by Ebel in conveying its core values.
Advertising campaign for the Architects of Time. © Ebel
The new advertising campaign launched this year by the Architects of Time and created by the Parisian agency Publicis EtNous pays tribute to the brand's proud heritage and to a vein of creative inspiration perpetually renewed since 1911. Ebel watches are magnificently staged in a universe where time, art and matter meet and mingle, thereby leaving their very own aesthetic and technical imprint. The photography of the materials was naturally entrusted to the acknowledged specialist in this field, Mitchell Feinberg. The result is an authentic signature crystallizing the brand philosophy blending art and engineering, technology and design.
Advertising campaign for the Ebel Classic model. © Ebel
Responding to this distinction, which comes at a particularly timely moment as the brand is preparing for its centenary celebrations in 2011, international marketing director Céline Bertin said: “On a watchmaking scene where testimonial-based campaigns have become the rule, Ebel expresses its very individual vision of luxury. Inspired by the original Architects of Time campaign launched in the early 1980s, this new campaign is a unique expression of all the brand’s fundamental values, including timeless refinement and an inimitable aura of casual chic.”
SOURCE: Ebel, Worldtempus
