New player in the luxury industry, positioned in the market for exclusive haute horlogerie, Ladoire is expanding its international distribution network. Under its label “Helvet Mechanic”, the young watch brand is now available in the Middle East.

At the heart of this market, the young watch brand created in Geneva, Switzerland, the cradle of watchmaking, will be represented through Dubai-based distributor ENJOY BIJOUX, in the whole Middle East (Abu Dhabi, Bahrain, Dubai, Saudi Arabia and Blue Salon in Qatar) distributor based in Dubai.

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"We are very honored to be so well represented in the Middle East, a booming market for the luxury industry and hosting many savvy watch collectors and fans of exclusive niche watch brands," says Lionel Ladoire, president of LADOIRE SA.

With the Middle East, the Swiss watch brand expands its distribution network to a total of 13 countries on 4 continents, as follows:

• Asia: Singapore, Hong Kong

• Europe: France, Italy

• Middle East: Abu Dhabi, Saudi Arabia, Bahrain, Dubai, Qatar

• Russia / emerging countries: Azerbaijan, Kazakhstan, Russia, Ukraine

Source: Ladoire