DIAMONDS ARE EVERYONE’S BEST FRIEND

Originally introduced as a limited edition piece for charity in Singapore, the latest MERIDIIST device embodies the brightest values of the TAG Heuer tradition: craftsmanship, precision and an authoritative aesthetic that celebrates the ambitious spirit and charisma of those who personify the brand.
The grandest version of the two models boasts 1232 diamonds totaling 7.4 carats, finely set in rows along the angled sides of the phone body, as well as framing the display screen. A discreet set of diamonds in the shape of a small shield – the form of the TAG Heuer logo – rests on the camera shutter on the back of the instrument.

For those who prefer a bit more subtlety but no less glamour, the lighter version houses 208 diamonds totaling 1.3 carats, that file in delicate rows above and below the display screen. The diamond-encrusted shield on the back of the device offers a discreet flash of brilliance when the piece is held to the ear in conversation.
The feminine models reveal a distinctive opulence in their fine attention to detail: A green, East African Tsavorite garnet and a precious red ruby adorn the keypad’s opposing call buttons. A choice of cover alligator - in white for the female version and black for the male version - cradles the back of the phone to accentuate the texture and brilliance of the diamonds.

Reflecting light at every angle and dimension, the diamond MERIDIIST communicates unparalleled purity, rarity and distinction.
The MERIDIIST Diamonds is presented in a glossy wooden “jewelry” box in which to preserve and store your investment for future generations.

A NEW BLACK VERSION OF MERIDIIST INSPIRED BY GRAND CARRERA CALIBRE 17 RS 2

Expanding on its successful MERIDIIST model in 316L stainless steel TAG Heuer has enhanced its signature communication instrument with a new, high-technology finish and powerful design aesthetic. Inspired by the TAG Heuer Grand Carrera Calibre 17 RS 2, the latest MERIDIIST collection evokes the brand’s racing DNA and history of innovation. A bold combination of black, white and red complement the advanced technology and streamlined design of the communication instruments.

Like the dashboard control panels of a GT sports car, The MERIDIIST is a precision instrument in line with a great tradition - TAG Heuer was the first watch company to develop chronograph dashboards for sports cars in the early 20th century. Monitor time, even in your breast pocket, with a dual time display including an OLED (Organic Light-Emitting Diode) screen mounted at the top. Control communication with a dual-function switch to monitor incoming calls, an ultrasensitive antenna for assured reception, and a loudspeaker with the capacity to produce 100dB at a distance of 5 cm. Exceptional battery life allows for 28 days of stand-by power or 7 hours of continuous talk time.

Source: TAG Heuer