February 4th, 2009 – TheTimeTV.com, the first themed 24/7 internet TV channel for watchmaking enthusiasts and professionals, is proud to announce today a collaboration with SQUA.RE [ http://squa.re ], the first and only community-generated TV site dedicated to luxury, style and sophisticated lifestyles.

As the leading internet-based Luxury Watch channel, TheTimeTV is also the producer of high quality and sophisticated videos, covering all the different areas such as events, interviews & insights, new products and others. Through this collaboration, SQUA.RE will feature TheTimeTV’s videos on its homepage, thus giving the viewers an insight look into the luxury watch industry. 

Aymeric Dejardin-Verkinder, Managing Director of Neo Channels (TheTimeTV) quoted, “The team and I are very excited to embark on this path with SQUA.RE today. The fact that SQUA.RE is community-based gives us the confidence that TheTimeTV will be able to reach out directly to an important group of people - luxury consumers, trendsetters, socialites etc. This new collaboration will not only allow us to be present on a leading luxury lifestyle website, but it is an unprecedented move as there has been no other websites with such comprehensive coverage as SQUA.RE … …”

Olivier Bassil, Co-Founder and Managing Director of SQUA.RE said, “It is both a pleasure and an honour to further expand our luxury offering through SQUA.RE’s partnership with TheTimeTV. We are very keen to introduce to our viewers and members the fascinating world of watchmaking, by introducing them to TheTimeTV’s channel on SQUA.RE, which will simply present to our audience some of the world’s most attractive videos in the sector.”

 
About TheTimeTV

Lying in the heart of the luxury watch industry in Geneva, Switzerland, TheTimeTV is able to boast of its own dedicated video production crew as well as the editorial 360 News program. Not only does it retain the emotional aspects of a traditional TV channel, it offers an innovative Video-On-Demand concept that is available 24/7 – Anytime & Anywhere.

About SQUA.RE

Defined by Forbes.com as ‘one of the top 5 social sites for the wealthy’, SQUA.RE has become a virtual playground for the high net worth market. Global names such as Chanel, Boucheron and Sunseeker have created their own video channels, whilst SQUA.RE’s current members include influential names from London, New York and further key global cities. In addition, the SQUA.RE blogs and guides feature prominent luxury contributors and the latest video news reviews, making SQUA.RE an all-encompassing resource for high-end luxury.
 

Media Contacts:

TheTimeTV               
Aymeric Dejardin-Verkinder       
Managing Director           
adejardin@neochannels.com

SQUA.RE
Olivier Bassil
Co-Founder & Managing Director
ob@square-media.co.uk