The 'Backes & Strauss London' Diamond watches will now be available in the UK. The Brand has partnered with retailers Asprey, Bond Street and Harrods, Knightsbridge to exclusively launch the brand in London.


Backes & Strauss is the oldest diamond trader in the world and has had its presence in London since the beginning of the 19^th century. The watches are made in collaboration with the Franck Muller Group. This partnership symbolises the meeting of masters: the masters of complications (Franck Muller) and the masters of diamonds (Backes & Strauss). Together they have created a truly exceptional watch for buyers with exceptional standards.

Reflecting Backes & Strauss's provenance in London, the watches fall into three collections: the Berkeley, the Piccadilly and the Regent. Crafted in either 18K White or Rose Gold and elegantly set with ideal cut or baguette diamonds, these watches are inspired by London's regency architecture notably the work of John Nash.

Both Asprey and Harrods are iconic Luxury retailers with a long standing history in London, an aspect they share with Backes & Strauss. The watches will be available in Asprey's exclusive watch room, and will be displayed in the Bond Street windows. At Harrods, Backes & Strauss watches to would be showcased in the Fine Jewellery & Watch Room.


Commenting on these two important retail partners, Vartkess Knadjian (Managing Director of Backes & Strauss) said: "We are thrilled to be launching our watches in the city that inspired their creation. Both Harrods and Asprey share our tradition and commitment to perfection. We believe that we would be able to serve the most discerning customers from the UK and all over the world through this partnership"